Problem / Goal

The goal of this project was to design a skincare website that helps users understand and follow a simple daily routine for healthier skin. The challenge was to present helpful information in a way that feels approachable, calming, and easy to follow, while also keeping the design visually appealing and organized.

Research

I explored existing skincare and beauty websites to understand common design patterns and user expectations. Many successful sites use:

• Neutral, soft color palettes to create a calming feel
• Clean layouts with clear sections
• Simple navigation to guide users through routines

From this research, I decided to focus on a minimal, structured layout with clear content sections and a consistent visual style.

Wireframes

Before designing the final interface, I planned the layout by organizing the content into sections:

• Hero section with introduction text and image
• “New Here” section to guide first-time users
• Daily tips section for quick, useful information
• Routine breakdown (cleanser, exfoliation, serums, moisturizer)

This structure helped ensure the user flow was logical and easy to follow.

Final Design

The final design uses a warm, cohesive color palette (burgundy, cream, and neutral tones) to create a clean and calming aesthetic.

Key design decisions:

• Typography: Simple and readable fonts to make information easy to scan
• Layout: Clear sections with strong hierarchy to guide users through the content
• Imagery: Skincare visuals to reinforce the purpose of the site
• Consistency: Repeated colors and spacing to create a unified look

The overall design supports a relaxing and informative user experience.

Usability Testing

I gathered feedback from peers and reviewed how users interacted with the layout.

Key insights:

• Some sections needed clearer spacing for readability
• Visual hierarchy could be improved to guide attention better
• Users preferred larger images for better visibility

Based on this feedback, I refined spacing, improved alignment, and made content easier to scan.

Results / Improvements

The final design successfully presents a skincare routine in a clear and visually appealing way. Users can easily navigate through tips and understand each step of the routine.

Future improvements could include:

Expanding content with personalized skincare recommendations

Adding interactive elements (such as clickable routines or sliders)

Improving accessibility (contrast and font size adjustments)