I explored modern website advertisements, café branding, and creative promotional posters to understand what makes designs visually appealing and attention-grabbing. Many successful advertisements use:

• Large typography to create strong visual impact
• Warm, inviting color palettes
• Mobile-first layouts to reflect modern website usage
• Decorative imagery to create personality and brand identity

From this research, I decided to combine food-inspired visuals with a website mockup to create a fun and memorable concept. The warm browns, reds, and cream tones were chosen to create a cozy café aesthetic while still feeling modern and bold.

Before creating the final design, I planned the layout by organizing the main visual elements into sections:

• Large title/header to immediately grab attention
• Central smartphone mockup to showcase the sample website
• Decorative food imagery surrounding the layout
• Call-to-action section at the bottom for promotion
• Supporting text to explain the service

This structure helped create a clear visual hierarchy and guided the viewer’s attention from the title, to the website example, and finally to the promotional message.

The final design uses oversized typography, warm breakfast-inspired colors, and layered illustrations to create a playful and visually engaging advertisement.

Key design decisions:

• Typography: Large serif fonts were used to create a bold and elegant appearance while making the title easy to notice
• Layout: The centered phone mockup creates a strong focal point and helps organize the composition
• Imagery: Pancakes, strawberries, blueberries, and syrup visuals reinforce the café website concept and add personality
• Color Palette: Warm browns, reds, yellows, and cream tones create a cozy and inviting aesthetic
• Call-to-Action: Bold buttons and promotional text encourage viewers to explore the website services

The overall design supports a fun, creative, and modern user experience while promoting custom website design. Supports a relaxing and informative user experience.

I gathered feedback from peers and reviewed how viewers interacted with the poster layout.

Key insights:

• Some areas originally felt crowded and needed better spacing
• The hierarchy between the title and phone mockup needed improvement
• Decorative elements sometimes distracted from the main content
• The call-to-action needed to stand out more clearly

Based on this feedback, I adjusted spacing, enlarged important text, and improved alignment to create a cleaner and more balanced composition.